Art direction, layout, and graphic creation contributed to the bright, sunny, optimistic brand of dvm360. Client goals included making the brand appeal to the millennial woman, the greatest share of their audience.

Traditional media was integrated, like hand-painted brushstrokes, to keep the appearance friendly rather than clinical.

dvm360 utilizes original data collection to learn and share new information about the veterinary audience. Data visualization offered a way to communicate large data sets in a digestible way

A deck designed for potential advertising clients breaking down the dvm360 audience and touting its place at the top of the veterinary resource media arena

Integrating social media is a way to both reflect the audience in the magazine, as well as promoting new formats of media to the more traditional segment of the audience

Flowchart algorithms create actionable resources for professionals to reference quickly

Curated social media breathed new life into the brand’s web presence, seeing follower count triple compared to the count before initiating a more integrated social media strategy

Sketches focused on theme of a journey towards the sun